Yesterday, I shared details on bad-news messages. Today’s #WeekendWatch looks at the opposite kind of correspondence: Writing An Effective Good-News Message (1m21s). Good-news messages are much easier to write. At worst, your reader may be neutral about the information that you are sharing. In many situations, your reader will be anything from pleased to overjoyed.

Even though they are easier, good-news messages do require a specific organization. Most importantly, you want to be sure that you don’t bury your good news. Put it right up front!

Watch this weekend’s video to learn about the organization of a good-news message, all in just a bit over one minute: